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Transactional Marketing owned by Sinch

Mailjet

European-focused, GDPR-friendly all-in-one.

overview

Mailjet (Sinch) offers transactional plus marketing with EU data residency. Drag-and-drop builder is among the better ones. API is solid but not differentiated.

for early-stage startups

At an early stage the deciding factors are what the free tier actually covers, what the first paid invoice looks like, and how much of a founding engineer's week the setup costs. Feature depth that only matters at a million sends a month is noise until it is not.

Against a waitlist, a launch announcement, onboarding email, and the first transactional sends, Mailjet covers every capability this audience leans on: developer experience, scheduling, SDK breadth, and webhook coverage. The deciding factor becomes price and operational preference rather than feature gaps.

  • Free tier: 6,000/mo (200/day cap) permanent
  • Best published rate per 1,000: Tiers not published in comparable form
  • Starts at: $17/mo for 15,000 emails
  • DX score: 6/10
  • Deliverability: Solid for European-routed mail.
  • Operating since: Not published
  • Scheduling: Yes
  • SDKs: node, python, go, ruby, php, java, dotnet
  • Webhooks: Yes
deliverability

Solid for European-routed mail.

best for

EU-based teams with GDPR-sensitive recipients.

pros
  • EU data residency
  • Strong template builder
  • Sub-accounts
cons
  • Free tier capped at 200/day
  • API ergonomics feel dated

Features at a glance

API Yes
SMTP Yes
SDKs node, python, go, ruby, php, java, dotnet
Webhooks Yes
Templates rich
React Email No
Batch send Yes
Scheduled send Yes
Suppressions Yes
Multi-tenant Yes
Inbound parsing Yes
Event stream Yes
Idempotency keys No
Dedicated IP Yes

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