Marketing founded 2012
Klaviyo
Ecommerce-focused marketing automation.
overview
Klaviyo dominates Shopify-shaped ecommerce email and SMS. Deep integrations with storefronts, predictive analytics, and template builder. Less developer-centric than Customer.io, but the data model is rich.
deliverability
Solid for ecommerce traffic.
best for
Shopify and ecommerce teams.
pros
- › Ecommerce integrations are deep
- › Predictive analytics
cons
- › Weak for non-ecommerce use cases
- › Pricing climbs fast with contact growth
Features at a glance
| API | Yes |
| SMTP | No |
| SDKs | node, python, php, ruby |
| Webhooks | Yes |
| Templates | rich |
| React Email | No |
| Batch send | Yes |
| Scheduled send | Yes |
| Suppressions | Yes |
| Multi-tenant | No |
| Inbound parsing | No |
| Event stream | Yes |
| Idempotency keys | No |
| Dedicated IP | Yes |