Drip

Drip is built for ecommerce lifecycle marketing: storefront integrations, dynamic segments, onsite campaigns, automations, and product-triggered personalization. It can serve non-ecommerce teams, but the deepest value comes from online-store events and revenue reporting.

At an early stage the deciding factors are what the free tier actually covers, what the first paid invoice looks like, and how much of a founding engineer's week the setup costs. Feature depth that only matters at a million sends a month is noise until it is not.

Against a waitlist, a launch announcement, onboarding email, and the first transactional sends, Drip covers developer experience, scheduling, and webhook coverage, and does not cover operating track record and SDK breadth. Whether that gap matters depends on how central those are to the build.

• Free tier: 14-day free trial, no credit card required
• Best published rate per 1,000: Tiers not published in comparable form
• Starts at: $39/mo for 1 to 2,500 people
• DX score: 6/10
• Deliverability: Marketing automation sender, strongest for opted-in ecommerce lists with healthy engagement and clean consent.
• Operating since: 2013
• Scheduling: Yes
• SDKs: None
• Webhooks: Yes

Marketing automation sender, strongest for opted-in ecommerce lists with healthy engagement and clean consent.

Ecommerce startups and stores that need behavior-triggered campaigns tied to purchase data.

Developer-led SaaS teams looking for transactional plus lifecycle in one product.