BIMI
A standard for showing your logo next to authenticated mail.
Brand Indicators for Message Identification lets verified senders display a logo in supported inboxes. Requires DMARC at quarantine or reject and a Verified Mark Certificate for full Gmail support.
reading this as early-stage startups
At an early stage the deciding factors are what the free tier actually covers, what the first paid invoice looks like, and how much of a founding engineer's week the setup costs. Feature depth that only matters at a million sends a month is noise until it is not.
Applied to bimi, that means weighing free tier, best published rate per 1,000, entry price, and developer experience ahead of the rest, against a waitlist, a launch announcement, onboarding email, and the first transactional sends.