Mailchimp vs Brevo
Recognizable marketing suite versus broader budget-friendly marketing and transactional email.
What matters for early-stage startups
At an early stage the deciding factors are what the free tier actually covers, what the first paid invoice looks like, and how much of a founding engineer's week the setup costs. Feature depth that only matters at a million sends a month is noise until it is not.
| Priority | Mailchimp / Mandrill | Brevo |
|---|---|---|
| Free tier | 500 contacts, 1,000 sends/month | 300/day permanent |
| Best published rate per 1,000 | Tiers not published in comparable form | Tiers not published in comparable form |
| Starts at | $13/mo Essentials | $9/mo for 5,000 emails |
| DX score | 5/10 | 7/10 |
| Deliverability | Mixed; depends heavily on the shared IP pool you land on. | Reliable for marketing and transactional; per-day free-tier limits prevent spam abuse. |
| Operating since | Not published | 2012 |
| Scheduling | Yes | Yes |
| SDKs | node, python, php, ruby | node, python, go, ruby, php, java, dotnet |
| Webhooks | Yes | Yes |
For a pre-revenue or early-revenue team running a waitlist, a launch announcement, onboarding email, and the first transactional sends, Brevo takes every priority that separates them here (developer experience and SDK breadth), while Mailchimp / Mandrill matches it on the rest. On free tier, Mailchimp / Mandrill offers 500 contacts, 1,000 sends/month against 300/day permanent from Brevo. That ordering reflects this audience. Weigh the same table differently and the answer changes.
Side by side
| Feature | Mailchimp / Mandrill | Brevo |
|---|---|---|
| Free tier | 500 contacts, 1,000 sends/month | 300/day permanent |
| Starts at | $13/mo Essentials | $9/mo for 5,000 emails |
| DX score | 5/10 | 7/10 |
| Deliverability | Mixed; depends heavily on the shared IP pool you land on. | Reliable for marketing and transactional; per-day free-tier limits prevent spam abuse. |
| SDKs | node, python, php, ruby | node, python, go, ruby, php, java, dotnet |
| Webhooks | Yes | Yes |
| Tagline | Legacy marketing giant, transactional via Mandrill. | All-in-one with a generous daily free tier. |
| Pricing model | subscriber-based | tiered |
| API | Yes | Yes |
| SMTP | Yes | Yes |
| Templates | rich | rich |
| React Email | No | No |
| Inbound | No | Yes |
| Multi-tenant | No | No |
| Idempotency | No | No |
| Dedicated IP | Yes | Yes |
| Best for | Non-technical marketers who already use Mailchimp. | Small businesses that need email plus marketing plus SMS in one place. |
Mailchimp / Mandrill
- ›Recognizable brand
- ›Mature template editor
- ›Large agency ecosystem
- ›Three disclosed security incidents in the twelve months to January 2023, the last via social engineering of staff
- ›Mandrill only available as a paid add-on
- ›API ergonomics feel dated
- ›Pricing opacity
Brevo
- ›Generous permanent free tier
- ›Marketing plus transactional plus SMS
- ›Inbound parsing
- ›Surface area is large; pure-API teams may not want the rest
- ›UI can feel busy