MJML alternatives
Providers that compete with MJML on at least one of: Templates
Markup language for responsive email.
Switching as early-stage startups
At an early stage the deciding factors are what the free tier actually covers, what the first paid invoice looks like, and how much of a founding engineer's week the setup costs. Feature depth that only matters at a million sends a month is noise until it is not.
MJML does not cover scheduling, SDK breadth, and webhook coverage. Handlebars and Liquid close that gap. The order below weighs this audience's priorities first, so it differs from a general popularity ranking.
ranked for early-stage startups
- 01
Handlebars
TemplatesMinimal logic template language used across email systems.
Adds SDK breadth over MJML, with nothing given up on these priorities.
Free, MIT-licensed · Free - 02
Liquid
TemplatesSafe template language created by Shopify.
Adds SDK breadth over MJML, with nothing given up on these priorities.
Free, MIT-licensed · Free - 03
React Email
TemplatesBuild emails with React components.
Matches MJML on every priority weighed here, so the decision is price and preference.
Free, MIT-licensed · Free - 04
Parcel
Testing TemplatesCode-first email editor with live previews across major clients.
Matches MJML on every priority weighed here, so the decision is price and preference.
Free tier for individuals with limited preview seats · Team plans listed on the public pricing page - 05
Maizzle
TemplatesTailwind-based email framework.
Matches MJML on every priority weighed here, so the decision is price and preference.
Free, MIT-licensed · Free - 06
Foundation for Emails
TemplatesResponsive email framework with Inky markup and Sass tooling.
Matches MJML on every priority weighed here, so the decision is price and preference.
Free, MIT-licensed · Free
MJML and its alternatives, side by side
Columns are the priorities early-stage startups weigh, in order. MJML is the first row so the trade in each direction is readable at a glance.
| Provider | Best published rate per 1,000 | DX score | Operating since | Scheduling | SDKs | Webhooks |
|---|---|---|---|---|---|---|
| MJML | Tiers not published in comparable form | 8/10 | Not published | No | None | No |
| Handlebars | Tiers not published in comparable form | 8/10 | Not published | No | node | No |
| Liquid | Tiers not published in comparable form | 7/10 | Not published | No | ruby | No |
| React Email | Tiers not published in comparable form | 9/10 | Not published | No | None | No |
| Parcel | Tiers not published in comparable form | 9/10 | Not published | No | None | No |
| Maizzle | Tiers not published in comparable form | 8/10 | Not published | No | None | No |
| Foundation for Emails | Tiers not published in comparable form | 7/10 | Not published | No | None | No |
Handlebars and Liquid add capability without giving anything up on these priorities. The rest trade one thing for another.